marketing

Taught

MSc in Strategic Brand Management

How to applyMarketing

About the course

**Please note, this course is not recruiting for 2017 entry. We are accepting applications for 2018 entry.**

This programme focuses specifically on the importance of brand management from a strategic perspective. It combines both innovative concepts – for example, tribal marketing and social media approaches, with traditional frameworks – to create a strategic and practical approach to managing this important aspect of marketing.

You'll gain a deep understanding of a brand manager's role in an international business environment and develop decision making and problem solving skills in relation to overarching bran-related marketing strategy.

Rigorous examination of case studies will help you appreciate seminal and state-of-the-art theory and practice in brand management and marketing communications. You will draw on this knowledge to develop creative strategies in response to complex brand management issues.

This MSc is designed both for recent graduates with little or no work experience, and for those who have been working and now wish to pursue advanced study in this specialist subject.

Key Facts

Tuition Fees

UK/EU: £8,500 full-time

A new system of postgraduate loans for Masters degrees in the UK are now available. They provide up to £10,000 a year for full-time and part-time taught and research Masters courses in all subject areas. For more information, visit our Postgraduate Loans page.

Overseas: £14,150 full-time


More information on fees can be found in the funding information section of this page.

Application deadlines

All applicants: TBC

Entry requirements

Minimum

The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or equivalent, one academic reference and a good command of English.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires IELTS 6.0 overall, with 5.5 in each skill.

For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Study information

You will study subjects such as:

  • brand communities
  • tribal marketing
  • social marketing practice
  • digital marketing management
  • strategic brand management
  • integrated marketing communications
  • marketing management in action

As with many of our programmes, you will also study professional skills and ethics, research methods and undertake a dissertation.

* All modules are subject to availability.

Funding information

Future prospects

You'll be able to identify organisational objectives and how these influence organisational, branding and related management and communication aims and strategies.

Through this course you will develop the ability to critically analyse, evaluate, synthesise and make judgements about branding, brand management and related marketing and communications theory and industry practice.