About the course
This MSc programme will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.
Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making – in areas including market research, digital marketing, international marketing and global trade.
Our unique, holistic approach to marketing will help you achieve an organisation’s short-term objectives and long-term goals.
You will be introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.
A new system of postgraduate loans for Masters degrees in the UK are now available. They provide up to £10,000 a year for full-time and part-time taught and research Masters courses in all subject areas. For more information, visit our Postgraduate Loans page.
More information on fees can be found in the funding information section of this page.
All applicants: TBC
The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.
You will have a good honours degree or equivalent, one academic reference and a good command of English
If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.
This course requires IELTS 6.0 overall, with 5.5 in each skill.
For other English language proficiency qualifications acceptable by this University, please click here.
If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.