marketing

Taught

MSc in Advertising and Marketing

How to applyMarketing

About the course

Equipping you with the skills to choose, design, implement and evaluate creative strategies for different audiences, this MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience.

You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.

With a firm grounding in general marketing principles, you will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

Key Facts

Tuition Fees

UK/EU: £8,500 full-time
Part time: £945 (20 credits) £2,835 (60 credits) £4,250 (90 credits)

A new system of postgraduate loans for Masters degrees in the UK are now available. They provide up to £10,000 a year for full-time and part-time taught and research Masters courses in all subject areas. For more information, visit our Postgraduate Loans page.

Overseas: £14,150 full-time


More information on fees can be found in the funding information section of this page.

Application deadlines

All applicants: TBC

Entry requirements

Minimum

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a good honours degree or equivalent, one academic reference and a good command of English.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires IELTS 6.0 overall, with 5.5 in each skill.

For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Study information

You will study the following modules

  • Marketing Management in Action
  • Advertising Management
  • Buyer Behaviour and Ethics
  • Interactive Integrated Marketing
  • Communications and Digital Marketing
  • Campaign and Media Planning

Plus one optional module from

  • Events Management
  • Public Relations

You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a businessbased project.

* All modules are subject to availability.

Funding information

Future prospects

This programme helps prepare you for a career in a variety of areas, including advertising, marketing and public relations.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.